Conversion rate optimisation (CRO) is the little known, but powerful cousin of SEO that every business should have. CRO is the salesman of your website. Consider this. After all the time and resources spent optimising your SEO and launching a PPC campaign to drive traffic to your website, how are you going to convert prospective customers into buying your product, signing up for a subscription or giving you a call? Imagine a fully-stocked store without a salesperson, and you can start to understand how websites without a CRO strategy will fare.
CRO basically measures a myriad of factors on your website and improve them to enhance the odds of website visitors taking an action once they arrived. More actions translate to more engagements or profits, which at the end of the day, is our ultimate objective.
At Digitalmaidstone.co.uk, wwe start by reviewing the analytics, and exploring the behaviour of visitors to your site. This provides us with the initial lead we need to improve the conversion rate of your website.
If customers are leaving a few seconds after arriving on your landing page, we can narrow down the issues to low quality traffic, weak copy or poor website design. Does visitors stay longer once you create a new traffic source obtained using a banner ad at a reputable website? Do they spend a longer time on the site when a new copy is introduced, complete with powerful call to actions? Do they navigate to other pages once a new menu structure is implemented? How about if we implement multiple solutions and landing pages, and use A/B and multivariate testing to determine which changes resonate the most with visitors?
We repeat this optimisation process and tests at every stage of the buying chain, down to cart abandonment. And once results start to improve, we repeat the entire process once again to find weak spots that can be improved.
Even giants like Amazon and EBay conduct daily testing, so pick up the phone and ask how we can quickly improve your conversion rate.